"People don't care how much you know until they know how much you care." - Theodore Roosevelt5/30/2019
Q: What is the first thing people ask when they find out you are a real estate agent?
A: "How's the Market?"
We can only assume that they are asking this because A) they want to know and B) they don't already know.
This begs the question: If you are an agent who consistently reaches out to customers and clients, are you answering their number one question?
Maybe it is time to take inventory f your prospecting strategy. What do our clients need to know?
1. They need to see thatyou are hard-working and successful and that you are on the job full-time.
2. They need to know market trends
3. They need to know what works and what doesn't
4. They need to know what their options are
5. They need to know hard truths about price, condition, financing, appraisals, inspections, etc.
6. They need to know that we care about their needs.
The typical agent does a great job with the first need. We spend a lot of time and energy posting pictures of ourselves at open houses and bragging about our "Just Sold" properties. We show our stats and talk about our hustle and there's nothing wrong with that, but we are neglecting our client's other needs.
By creating a strategy in advance, we can give our clients what they need and provide a well-rounded picture of why we are far from typical.
No two strategies will or should be the same - Through planning and trial and error, you will find the perfect mix of message and media that is as unique as you are and tailored to your "voice".
Need help coming up with a plan? How about creating a Master Mind of like-minded agents? Your broker may also be willing/able to sit down with you and help.
At RE/MAX Perrett, we hold classes periodically to teach and talk about marketing and social media strategies and we invite you to come.
Either way, we hope you found this article thought-provoking and that a day soon comes that people don't have to ask "How's the market?" because their Realtor is telling them.