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"People don't care how much you know until they know how much you care." - Theodore Roosevelt


Q:  What is the first thing people ask when they find out you are a real estate agent?
A:  "How's the Market?"

We can only assume that they are asking this because A) they want to know and B) they don't already know.

This begs the question: If you are an agent who consistently reaches out to customers and clients, are you answering their number one question?

Maybe it is time to take inventory f your prospecting strategy.  What do our clients need to know?

1. They need to see thatyou are hard-working and successful and that you are on the job full-time.  
2. They need to know market trends
3. They need to know what works and what doesn't
4. They need to know what their options are
5. They need to know hard truths about price, condition, financing, appraisals, inspections, etc.
6. They need to know that we care about their needs. 

The typical agent does a great job with the first need.  We spend a lot of time and energy posting pictures of ourselves at open houses and bragging about our "Just Sold" properties.  We show our stats and talk about our hustle and there's nothing wrong with that, but we are neglecting our client's other needs.

By creating a strategy in advance, we can give our clients what they need and provide a well-rounded picture of why we are far from typical.

No two strategies will or should be the same - Through planning and trial and error, you will find the perfect mix of message and media that is as unique as you are and tailored to your "voice".

Need help coming up with a plan?  How about creating a Master Mind of like-minded agents?  Your broker may also be willing/able to sit down with you and help.

At RE/MAX Perrett, we hold classes periodically to teach and talk about marketing and social media strategies and we invite you to come.

Either way, we hope you found this article thought-provoking and that a day soon comes that people don't have to ask "How's the market?" because their Realtor is telling them.

Set VERY small goals that you can actually achieve



As the year end approaches, once again, we find ourselves thinking about the many BIG changes we need to make in 2019 to be more productive, to make more money, to be more organized, to serve more, etc.

After reading the book, "One Small Step Can Change Your Life - The Kaizen Way", by Robert Maurer, PhD, I have decided to make only a couple very tiny changes toward these ends.

For years I have been preaching to agents to "under-promise and over-deliver" while all the while over-promising to myself with grand resolutions in January that are painfully under-delivered in December.

This year, I will practice what I preach.  Here are some examples of small changes that would be almost impossible not to meet, but could make major changes to your income:

  • Instead of setting a goal to implement a sweeping post-closing follow-up plan, commit to telling each client at each closing, "Thank you so much for your business. Would you be willing to give my name to your friends?"

  • Instead of implementing a complete time-blocking system - promise yourself that you'll call each active seller on Tuesday and give them a 1 minute update.  Do the same thing for all active buyers on Thursday.

  • Instead of trying to double your income this year, make a commitment to put $20 out of each closing into a savings account and then transfer the total into a retirement account at the end of the year.

  • Instead of trying to pick up new buyers and sellers, make a commitment to reach out to one prior client per week and have a conversation about their life.

Wouldn't you rather get to the end of the year and realize that you accomplished all of your goals and maybe even exceeded them?  Isn't it better to make a few small changes than to be paralyzed by big daunting changes?

I would love to hear your ideas of tiny little changes you could make this year for a better 2019.  Please comment on our Facebook page
and use the hashtag #tinygoals.
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